Fat & Sassy
Worm Bedding

Year:
2021

Sector:
Consumer Goods

Service:
Web Content & E-Commerce

You read that right. Worms. Fat, juicy, wiggly worms that need to be kept “fat and sassy” until put on the hook.

Worm bedding is a surprisingly complex product. It’s big business. And it’s highly regulated. For example, did you know that worms kept in worm bedding live twice as long as worms kept in dirt? Or that sand added to worm bedding toughens up worms, making them easier to put on hooks and will stay on hooks longer?

But enough of the fun facts about worms.

Fat & Sassy™ sells to nationwide retail chains and mom-and-pop bait shops. They needed an SEO-friendly simple website with a clear call to action and an easy-to-use online shopping cart.

It also needed to tell customers and prospects everything they might need or want to know about worm bedding and leech bedding. (Yes, that’s a thing.)

With tongue firmly planted in cheek, Paragraph created a funny (and punny) site that appeals to both B2B and B2C audiences.