Paragraph is a copywriting studio on the Third Coast.
It doesn’t matter where you tell your story,
it’s how you tell it that makes all the difference.
Pamela Patton
Owner, Copywriter, & Content Creator
I’m a creative and strategic advertising and marketing copywriter known for innovative ideas and a unique voice intended to gain attention, attract interest, inform decision-making, and spur action.
My approach goes beyond simply putting words on a page. I’ll work with you one-on-one to determine your project’s business goals, understand your organization’s voice, then work to ensure consistent and effective brand identity across all platforms.
I’m agile with the written word, innately curious, committed to ongoing learning, and determined to deliver impactful and memorable content in its myriad forms.
I’m also a GVSU Laker for a Lifetime, a member of the West Michigan chapter of the American Advertising Federation, and the West Michigan chapter of the American Marketing Association.
I’ve earned my digital marketing certification from the Digital Marketing Institute, and Paragraph recently became an accredited Woman-Owned Business. And there are some awards in there, too, including the AAF Silver Medal and winning a competition to describe Grand Rapids in six words. (And featured on a billboard.)
On a Zoom call, you’ll see my collection of flamingos. In Michigan. Go figure.
Our Services
SEO Copywriting
Back in the day, keyword-stuffing was standard practice when writing content for websites. The result was a site that was messy, awkward, repetitive, and at times, nonsensical.
Those days are long gone.
Social Media
Is your social media activity driving awareness and interest in your products and services? Is it keeping your brand top-of-mind? Is it tailored specifically for your target audience?
Email Marketing
What’s one of the first things you do after getting out of bed? It’s probably checking your email. Heck, if your phone is next to the bed, you may still be in bed when checking email.
Niches
Branding • Positioning • Digital Marketing • Product Naming • Tag Lines • Slogans • Webpages/Landing Page • Social Content • Newsletters • Product Descriptions • Ecommerce • One-Sheets/Sales Sheets/Sales Tools • E-mail Sequences • Blogs • Case Studies • Bios • Case Studies • Testimonials • Press Releases • Print Ads • Brochures • Advertorials • White Papers • Thought Leadership Pieces
