Case Study:
Presto Absorbent
Social Media
Year:
2021
Sector:
Consumer Goods
Service:
Social Media
Presto is the manufacturer of adult incontinence products sold on Amazon. Sales were flat. I create social media content for Facebook and Instagram, which is posted twice weekly. The brand messaging is #ConfidenceAndComfort and focuses on product quality and value. Boosted posts have a click-through rate three times higher than average, and sales increased approximately 179 percent.