Onsite Women’s Health

Year:
2021

Sector:
Healthcare

Service:
Website Content

As a breast cancer survivor, I can’t stress enough the importance of annual mammograms. Mine caught my cancer at stage 0 (almost unheard of), and I’m cancer-free.

Having said all that, this project, done with The Punching Nun Group in Nashville, was incredibly close to home. When they say, “Write what you know,” I knew breast cancer and the importance of screenings.

Onsite Women’s Health makes mammograms more accessible by partnering with OB-GYNs and other providers. It provides high-quality 3-D images reviewed by radiologists who specialize in reading mammogram results. The service also provides risk assessments to patients who may have a higher risk of breast cancer due to family history, genetics, etc.

The site is designed to appeal to physicians interested in providing additional services (and therefore revenue streams) to their practice. I crafted the three “It’s time” statements to highlight the use of recent medical technology, the personalized and attentive staff who perform the exams, and the convenience of one-stop healthcare for women who might otherwise say, “I don’t have time for a mammogram.” I wrote all the copy, pulling information from a previous site, physician interviews, and online research.

Take it from me. You have the time.